RE/MAX of Michigan

RE/MAX of Michigan History

RE/MAX® was a new and relatively unknown entity in the area when Norman and Elda Helm, Co-Regional Founders of RE/MAX of Michigan purchased their region in1977. They were among the earliest RE/MAX pioneers, and as with mostentrepreneurial undertakings, there were no guarantees of success, but Norman Helmwas convinced that RE/MAX was a way to incorporate the professionalism and highstandards that he believed had been largely missing from the Michigan real estateindustry. The new Co-Regional Directors set out on a journey that would lead them to be one of the most successful companies in Michigan’s real estate industry. Norman Helm passed away in 1995, followed by Elda in 2022. In 1994, Michael Metzner joined the company, became Regional Director in 1999, then Regional CoOwner in 2006. Now, Michael leads the organization as Regional Owner. Today, RE/MAX of Michigan boasts eight employees and encompasses more than 87 offices and nearly 1,300 sales associates in the Upper and Lower Peninsulas, with the exception of the Metro Detroit area.


The RE/MAX Balloon

For more than 45 years, RE/MAX of Michigan was touted it’s brand in the skies Above the Crowd®. With a fleet of four 70’ hot air balloons and two 24’ cold air balloons. RE/MAX of Michigan can be seen in the air year-round throughout the state at events and rallies, including The Battle Creek Filed of Flight Balloon Festival, Jackson Hot Air Jubilee, The 2012 World Hot Air Championships and the Midland Balloon Festival. Each RE/MAX of Michigan office is given at least one free flight per year (depending on agent count) to have a balloon event of their choosing. Those events are often used as fundraisers within their neighborhoods, giving thousands of dollars of support to vital non-profit agencies and community needs. The RE/MAX Hot Air Balloon program is one of the most effective and positive advertising promotion and public relations tool ever created. We’re proud of the program and happy to bring it to our communities.


Regional Training

RE/MAX of Michigan provides exclusive state-of-the-art technical training to its’s sales associates via a certified continuing education initiative. Courses are offered on site, online and via webinar and video, bringing the latest updates in lead-generation software, social media, electronic devices and other tools that will help today’s home buyers and sellers through skills learned by the RE/MAX of Michigan agents.